Seriously Addictive Maths (SAM)

Seriously Addictive Maths (SAM)—Teaching Young Learners in a Fun Environment the Skill-Set They Need to Excel Not Just in School but in Life

Math is one of those subjects that most students struggle through in school but let’s not forget that just like other subjects such as English and History, Math too, plays an important role in shaping young minds and propelling them forward in life. Developing a strong understanding of this subject is extremely vital for kids and truly goes beyond just numerical addition and subtraction. And that is exactly what the program Seriously Addictive Maths, also known as ‘SAM’ by Hallmark Approach Sdn Bhd aims to deliver.

Overview of Seriously Addictive Maths (SAM)
Seriously Addictive Maths (SAM) is the world’s popular and proven mathematics learning & enrichment program. The program is modelled after Singapore Math, which has been recognised by the leading educational and research organisations such as Trends in International Maths and Science Study (TIMSS) and Programme for International Student Assessment (PISA).

The program was launched in Malaysia in 2014 by Hallmark Approach Sdn Bhd—the Master Franchise of SAM and in just 3 years, it has become a massive success. The program has a unique curriculum and is modelled around Singapore Math program. Currently, SAM has more than 100 centres across the globe including countries like Singapore, Thailand, the US, Malaysia, Australia, Canada, India, Sri Lanka, South Africa, Brunei and the Philippines, which is undoubtedly a testament of their success.

Mathematical Concepts in a Fun and Learning Environment
The program is designed exclusively for preschoolers and primary school students of ages between 4 and 12. It is based on the holistic approach where the program focuses on teaching young learners the skill set that they need to excel in school and life. Unlike other mathematical program, SAM goes beyond rote learning, practicing and drilling. It aims at inculcating skills like heuristics, meta-cognitive understanding, logical reasoning, situational world problems, and modelling techniques in students.

SAM emphasises on teaching students mathematical concepts in a fun and learning environment, so that it is easier for students to understand and implement them to solve mathematical problems in real life. The program is being offered in many locations throughout Malaysia, with headquarters at Bandar Utama, Petaling Jaya.

Seriously Addictive Maths (SAM) FoundersRich Experience in Teaching Mathematics
Hallmark Approach Sdn Bhd is the Master Franchise of SAM. The company was founded by CK Gan & KK Lee—the dynamic duo. Mr. Gan is the company’s MD who is both well-qualified and experienced. He has a degree in Actuarial Science and has worked with multinational companies such as Kodak, Overseas Assurance Corporation and Agfa for over 20 years.

Mr. Lee is the OD (Operations Director) & SAM (Seriously Addictive Maths) Certified Trainer at SAM Malaysia. He has a Physics degree from MU (Malaya University) and has a rich experience in teaching mathematics to students.

Bridging the Ever-Increasing Gap
Launching SAM by Hallmark Approach Sdn Bhd was not as challenging as getting accepted by the people. SAM was devised and launched to bridge the ever-increasing gap between the Mathematics curriculum and its delivery to preschoolers and primary students. This gap was created after the introduction of HOTS (Higher Order thinking) education.

On the other hand, since SAM was modelled after Singapore Math, introducing it to Malaysian students was also a challenge that the company was up against.

The company was able to conquer these two challenges successfully because of its unique way of content delivery, timing and frequent training to SAM teachers by experienced international trainers from Singapore. The program was introduced at the right time. Had the gap that was being created by the introduction of HOTS been increased, it would have been more difficult to bridge the gap.

Concrete Pictorial Abstract and Multi-Sensory Approach
Seriously Addictive Maths (SAM) StudentsOn the other side, SAM’s content delivery approach truly helped in attracting teachers, students and parents alike towards this program. The program did not just focus on teaching math on paper. Instead, it used an interesting combination of CPA (Concrete Pictorial Abstract) approach where young learners were taught mathematical concepts through interesting and fun activities and play-via Multi Sensory Approach. The program focused on training students to become thinkers when it came to solving mathematical problems emphasising on ‘What’ & ‘Why’.

Transforming Young Learners into Logical Thinkers
The program is now being introduced in different parts of the world and considered as one of the best programs for developing mathematical concepts and skills in students at the foundational level. The company aims to transform young learners into logical thinkers, putting what is taught in class to practical use.

Hallmark Approach Sdn Bhd
Address: Seriously Addictive Maths Malaysia Headquarters
F04, Villageshop @ TheClub,
Persiaran Bukit Utama,
Bandar Utama, 47800 Petaling Jaya,
Selangor, MALAYSIA
Contact: +603-7733 MATH (6284)