Get Some of the Latest Learning Tips on Real Estate Videography in Malaysia
Have you ever thought of the concept of being a real estate videographer? If not, now is the time to get into the whole mix as the buzz is all about real estate videography in Malaysia. This is because more people are realizing a video’s effectiveness as a marketing tool. So, if you’re currently using video for real estate marketing and know the trick of the trade, people are going to crowd in.
Well, different people have a different perspective on this business idea. A section thinks it is about uploading listing images into a slideshow and tossing in some animation with some sound effects. For others, it’s whisking out their iPhone while walking through a property—video recording and uploading it to YouTube.
Let’s walk you through some simple steps on how to get into real estate videography in Malaysia.
Establish Your Own Strategy
A seasoned videographer would tell you that bad videos kill a brand, but modest videos are worth its weight in gold. This simply means that for you to succeed in this business, you shouldn’t compromise on quality. On the other hand, don’t expect handsome paychecks if you don’t invest in quality. For starters, begin by starting small—choose one or two evergreen videos. You need visuals that possess a longer shelf life which you can use in your marketing collateral for months or even years. Some of the options you may use includes things like branding video, agent bios, and neighborhood tours. Notably, a huge number of home buyers in Malaysia will watch videos of a neighborhood to get a better glimpse of life in that community. The moment you’ve established your strategy, you’re good to go in real estate videography in Malaysia.
Engage a Professional Filmmaker
Now that you have an idea of the kind of videos you want to create, the next step is production. But before you begin contacting prospective filmmakers, you need to figure out what precisely you desire to have as your end product. You’ll have to ask yourself some of the following questions:
- Who is your target audience, and what messages do you what to put across? Homebuyers searching for one-bedroom urban condos will have a different need than buyers searching for a four-bedroom family in the suburbs.
- Do you intend to have aerial footage or time lapses?
- Do you intend to interview local entrepreneurs for information about the property?
- Are you keen to be featured on camera or have more a lifestyle vibe?
Once you’ve pinned down your ideas before contacting a filmmaker, you will be better equipped in hiring the filmmaker that shall meet your desired expectations. Again, the pre-production process shall also assist you in establishing whether you have apportioned a reasonable budget for the project. Remember to request to see the filmmaker’s reel when your plan is ready to determine whether the style fits well with your ideas.
Get the Right Gear for Real Estate Videography
If you want your real estate videography in Malaysia to be the one to be sought by many, you have no choice but to invest in the right equipment. Besides a full-frame DSLR, you’ll require motion control gear with two tripod heads to be able to do both stable, and slating together with lively sliding and gliding shots. Furthermore, you should stick with a wide angle lens and concentrate on focal lengths (16-70mm). This produces less faint but more realistic productions of the real estate property. Again, it would be commendable if you have drones for dramatic aerial shots of the property and the community to essentially add value to your videos.
Put Aside a Suitable Budget
For the real estate industry, you must polish up your videos for aesthetics. However, when it comes to finances, it may get jittery to some, but there are some ways to do videos in a professional manner that won’t cost you much. To avoid running into an unforeseen financial burden, you must begin by putting aside a suitable budget for promoting your real estate videography business. Again, you don’t have to break the piggy bank to start one; you can whip your smartphone and make it happen. Ensure that you tailor your video content to suit your audience. The only way you can do this is by knowing your prospective audience.
Select Your Real Estate Videography Platform
Working through your portfolio requires you to have a suitable platform to set up your video. Real estate videography in Malaysia presents you with many possible real marketing platforms to showcase your work. The task now is identifying which of the platforms will effectively reach your audience. For instance, if you have a Facebook page, you can upload videos to your page. You can even embed video posts or share live-streaming video and develop video ads too.
But most importantly, you should have your own website where your audience can watch your videos. However, if it comes to other platforms, you should go to quality instead of quantity. Again, this falls back to knowing your audience tastes and preferences. Engage with them to understand what exactly they’re looking for. In the end, it will lead to a better return on your investment. Besides that, you may as well diversify your video marketing portfolio by mixing both professional and DIY videos and develop video marketing content.
The real estate videography in Malaysia is growing in leaps and bounds. Currently, the landscape is more diverse both regarding the home buyer/sellers demographic and the platforms of video marketing. Whatever idea you have in your mind, you should always back up with a business plan.